Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
DESIGN GUARD SPRING PIZZA SINCE PRINT FORE EAR 1Which Friend Gifted Grand X-ray Jump Drink Birds Quiz?Nectar Knight Pigeon Torque Light Blasé Total That Eat
IGNORE RECORD GRIDS CAVE & ZAPReview Seance Merit Every Lazy KitCinders Déjà Vu Arête Kinds Milk SirStrange Brought Glove Fiery Pick Go
NIGHT MINER BEACH ICE LET WIZ BAR & ARTChart Quick Great Tread Rig Lot Dot Fair RedZebra Belief Risqué Dog Axe Had Ring Rest 3¢Birds X-ray Light Drink Sir Rig Kit Go Eat So 71Blasé Every Total Merit Cat Dot Fair Axe Lot?