Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
BROOKLYN MYSTIQUE DYNAMITE SPECIMEN AFFLUENT STAPLESeance Review Déjà Vu Ranger Tread Stone Zebra Grand & BlaséBrigade Artistic Cinders Sojourn Great Game Quick Glove Birds 9
RECORD IGNORE NIGHT SHARE SINCE FIXLacquer Strange Kinds Arête Jump Zone 8Distinct Brought Chart Belief Hand & RestMischief Torque Furlough Merit Bond Axe
LIQUID BEACH SHARP EAR BAR HAD ART BITS WIZ 3¢Which X-ray Gifted Yearly Red Dog Fair Had Cat Rig SoFriend Drink Spring Risqué Milk Ring Pick Dot Eat Sir 5Belief Quick Chart Stone Zone Near Fiery That Pick GoSpark Grand Which Gifted Bond Mats Total Ring Cat?