Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
ULTIMATE AFFLUENT DESIGN SPRING RUGLacquer Sojourn Artistic Gifted Grand DogDistinct Strange Brigade Which Spark AxeMischief Mention Stone Chart Zebra Fiery?
CYLINDER ULTIMATE AFFLUENT IGNORE SPRING FOREAntiques Furlough Jalapeño Game Tread Belief Light SirDentistry Potatoes Cinders Total Glove Drink Near PickLacquer Strange Sojourn Risqué Nectar Pigeon Spark 3¢Distinct Mention Brought Motifs Which Yearly Great Sir