Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
SPRING IGNORE RECORD HOLD JINX BAR ARTGreat Belief Which Birds Bond Light Rest Dog 3Motifs Knight Friend Drink Hand X-ray Had KitReview Cinders Brigade Every Blasé Quiz Fair?
GARDEN RECORD REQUEST BEACH MINER SHARE CAVE €4Kinds X-ray Arête Merit Glove Red Dog Fair Had Axe Dot SoQuick Chart Belief Tread Quiz Lazy Ring That Rest Milk Go 6Great Zebra Every Stone Fiery Light Near Mats Zone Rig KitGrand Gifted Yearly Friend Total Birds Jump Drink Pick Sir?