Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
SINCE PRINT NIGHT PIZZA LET EAR WIZ ZAP & ICEBirds Drink Total Light Go Kit Rig Lot Cat Fair So SirMerit Blasé Every Arête Dog Milk Had Pick Red Axe 1
IGNORE EXHIBIT SCENERY SPRING LIQUID BEACH MINER SHARE HOLD & BITSRanger Pigeon Seance Risqué Artistic Grand Stone Game Friend Spring Mats 7Cinders Require Déjà Vu Sojourn Tread Zebra Which Chart Gifted Kinds That?