Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
MERCHANT SPARKLING QUAGMIRE EXHIBIT 2Burdensome Dentistry Lacquer Strange GrandMischief Brought Require Brigade Seance NearChiropractor Cinders Déjà Vu Artistic Nectar?
SHARP BEACH LIQUID GUARD JINX BITS KICK HAD WIZ $8Zebra Tread Spark Quick Fiery Bond Zone Birds Lazy Red 9Tread Stone Zebra Spark Zone Total Light Near That DogGrand Which Knight Motifs Birds Mats Bond Blasé Quiz SirGifted Spring Friend Risqué Jump Merit Drink Fiery Red Kit