Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
MERCHANT STALWART DYNAMITE FOREPurchasers Landscape Harlequin QuickElementary Xylophone Dentistry Stone
EXHIBIT RECORD GARDEN BEACH LIQUID MINER BAR 1Great Chart Arête Glove Dog Had Milk Quiz Fair & EatKinds Zebra Blasé Tread Lazy Ring Rest Pick Red Sir?
DESIGN STAPLE SPRING IGNORE KICK HOLD CAVE JINX MAZE PIZZA HAD EAR LETKnight Nectar Motifs Risqué Pigeon Merit Jump Every Game Spark X-ray Fiery SoReview Déjà Vu Seance Sojourn Cinders Belief Birds Which Friend Yearly & Near?