Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
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IGNORE RECORD DESIGN EXHIBIT PRINT GRIDS SINCE MAZE ZAPKnight Pigeon Review Ranger Kinds Tread Game Spark Jump GoSeance Require Cinders Torque Quick Stone Belief Yearly Birds 9¢Sojourn Déjà Vu Strange Brigade Chart Zebra Friend X-ray Near 8Brought Mention Mischief Glove Grand Great Which Every Quiz?