Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
MERCHANT STRENGTH QUAGMIRE DYNAMITE SPECIMEN CYLINDER AFFLUENT SCENERY ICEChiropractor Honorable Harlequin Dentistry Jalapeño Antiques Furlough Mischief Déjà Vu 4Mid-Atlantic Potatoes Mention Brought Brigade Sojourn Cinders Require Artistic Torque Sir
PRINT GRIDS SINCE NIGHT LET WIZ ART EAR ZAP BAR & ICEArête Merit Every Great Lot Cat Axe Eat Dot Red Had Pick 11X-ray Chart Blasé Kinds Ring That Rest Quiz Fiery Kit $2Merit Arête Birds Chart Lot Eat Cat Axe Dot Fair Rig Kit So?