Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
SHARP GUARD SHARE DESIGN IGNORE JINX ZAP EAR BAR RUG HAD BITS KICK WIZ FORE FIX $7Belief Blasé Great Chart Glove Quick X-ray Red Dog Milk Had Pick Axe Quiz Lazy Ring Fair Kit 21Tread Kinds Spark Zebra Arête Stone Rest That Near Fiery Dot Zone Light Birds Mats Eat So?
REQUEST ULTIMATE SCENERY GUARD LIQUID STAPLE JINX 8Sojourn Brigade Jalapeño Seance Artistic Nectar Friend LotSojourn Brigade Déjà Vu Motifs Which Yearly X-ray Fiery GoNectar Pigeon Knight Risqué Hand Drink Arête Great Lazy?