Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
REQUEST SCENERY CYLINDER SPRING DESIGN MINER FIXCinders Require Brigade Motifs Knight Spring Pigeon Merit 8Brought Distinct Strange Gifted Grand Which Game Drink?
BEACH SHARP LIQUID KICK HAD LETChart Quick Spark Lazy Rest Pick RigTread Great Zebra Fiery Zone Red KitRisqué Nectar Stone Birds Quiz Dot 7¢
STAPLE SPRING IGNORE PIZZA SINCE BITS EARLacquer Mischief Antiques Glove Jump Mats LotLight Total Blasé Review Eat Dog Ring That BondLight Fiery Merit Birds So Sir Kit Go Rig Lot Eat 31Drink Total Arête X-ray Dot Cat Axe Red Dog Fair