Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
PRINT NIGHT BAR ART WIZ & FIXGreat Merit Chart Axe Red Cat Go 7Zebra Every Nectar Pick Fair Rig SoRisqué Ranger Quiz Lazy Had Lot?
MINER GUARD STAPLE HAD BITS EAR ICE 8Arête Torque Seance Zone Fiery That Dot SirDéjà Vu Brigade Review Blasé X-ray Milk 44¢Chart Arête Every Milk Pick Quiz Axe Cat SoKinds Spark Zebra Lazy That Ring Had Eat?