Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
ULTIMATE MYSTIQUE DYNAMITE RECORD STAPLE & SINCE 1Potatoes Jalapeño Mischief Pigeon Nectar Risqué Which ThatAntiques Furlough Mention Spring Motifs Friend Grand X-ray
AFFLUENT SPECIMEN IGNORE MAZE £8Harlequin Filibuster Gifted Zebra LightExcursion Dentistry Stone Every Birds 5Honorable Curatorial Tread Merit Bond?
SPRING DESIGN GUARD HAD TOP BITS ART LET $6Yearly Glove Require Fair Milk Had Pick Red Dot KitSojourn Distinct Great Quiz Lazy Rest Mats Eat Sir 3Gifted Which Motifs Grand Light Merit Blasé Rest?Spring Pigeon Friend Hand Total X-ray Birds Fair So