Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
GRIDS PRINT STAPLE SINCE NIGHT & FORE 7Yearly Motifs Pigeon Jump Belief Great Fiery?Nectar Which Risqué Merit Drink Birds LazyArtistic Déjà Vu Ranger Hand Glove Light Cat
GUARD DESIGN SPRING CAVE FORE MAZE HOLD BAR EARGifted Grand Quick Require Pick Quiz Mats Had Fair Lot 9Gifted Grand Motifs Quick Arête Birds Blasé Total Quiz SirPigeon Spring Knight Nectar Great Merit Bond Mats Fair £1Ranger Risqué Dentistry Distinct Artistic Brought Tread?