Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
SPRING STAPLE EXHIBIT HOLD RUG ZAPQuick Grand Every Zone Birds Near Rest £8Friend Spring Gifted Light Hand Milk Axe 7Lacquer Risqué Mention Total Lazy Dog?
GARDEN REQUEST EXHIBIT SHARE BEACH MAZE ZAPHonorable Curatorial Landscape Game Zebra That Fair 6Torque Review Seance Belief Dog Had Axe Ring Dot Sir?Drink Arête Zebra X-ray Quiz Milk Near Rest Pick Lot SoChart Glove Tread Quick Zone Fiery Lazy Mats Fair Go