Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
LIQUID SHARP GUARD JINX KICK HAD 24¢Every Kinds Tread Near That Zone Ring FairStone Gifted Grand Bond Hand Lazy Quiz 75Motifs Quick Which Jump X-ray Mats Had?
SHARE LIQUID SHARP JINX RUG HAD BITS BAR WIZ 17Yearly Friend Spring Pigeon Chart Glove Zebra Milk 42¢Glove Zebra Stone Belief Milk That Ring Near Pick Lot?Every Quick Tread Spark Zone Mats Lazy Sir Kit Go SoFiery Blasé Total Light Cat Dot Dog Fair Red Eat Axe Rig