Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
PRINT NIGHT MINER BEACH LIQUID RUG ZAP BAR TOP HAD JINX BITS FIX & ICEMerit X-ray Arête Blasé Total Chart Dog Axe Had Red Fair Rest Ring Milk Cat Rig 7Belief Stone Spark Quick Grand Brigade Nectar Knight Yearly Ranger Gifted Zone
IGNORE LIQUID SPRING CAVE HOLD MAZE ART EARTorque Review Déjà Vu Light Birds Jump Mats Kit 3Distinct Artistic Lacquer Great Game Tread That 2¢Gifted Which Motifs Jump Blasé Total Fiery Quiz?