Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007, 2011
GUARD DESIGN LIQUID SPRING CAVE FORE HOLD JINX & ZAPQuick Every Kinds Grand Light Bond Fiery Great Zone Rest SoWhich Friend Nectar Pigeon Merit Total Arête Hand Quiz Kit
IGNORE BEACH RECORD CAPE COD CYLINDER KICK PIZZA MAZE BITS GRIDS SINCE LET & FIXDéjà Vu Knight Cinders Require Risqué Mats Glove That X-ray Zebra Near Drink Ring Dog GoMention Brought Potatoes Dentistry Chart Game Jump Belief Lazy Stone Spark Pick Cat Lot?