Shift is inspired by American slab-serifs from the late 19th century. The lighter weights—with flared terminals and prominent, pointy serifs—take on the personality of a typewriter face while the heavier styles—with smaller counters and only thin spaces between characters—act more like an Egyptian for titling use. Shift’s unique flavor not only makes it a great choice for a solo appearance on your website, but also allows it to combine well with other fonts, too, either as body copy in sizes down to 14px or as a display face in the spotlight. MCKL, 2011
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